Minutes of the Regular Meeting of the Gurnee Economic Development Committee - June 21, 2012

Village of Gurnee
Economic Development Committee Minutes
June 21, 2012

The meeting was held in Conference Room A, Gurnee Village Hall, 325 N. O’Plaine Road and called to order at 6:01 P.M. by Chairman Stephen Park.

Members Present: Trustee Stephen Park, Randy Ebertowski, Rob Elbrecht, Bill Finn, Tom Henderson, Brad Jenks, Karen Thorstenson, Dick Welton

Members Absent: Roneida Martin

Other Officials Present: David Ziegler, Community Development Director; Ryan Mentkowski, Associate Planner

1. Approval of the May 17, 2012 Meeting Minutes
Mr. Welton made a motion, seconded by Mr. Jenks, to approve the May 17, 2012 meeting minutes, as presented.

All voted ‘aye’. Motion carried.

2. Education Item: Presentation by Maureen Riedy, President of the Lake County Convention and Visitors Bureau
Ms. Maureen Riedy provided a power point presentation that described the inner workings of the Lake County Convention and Visitors Bureau.  Discussion of the following topics occurred:

  • Where their funding comes from.
  • Strategies they utilize to attract visitors to Lake County.
  • The marketing and public relations guide they provide.
  • The marketing they have every other Thursday on the radio station 95.7 XLC at 8:30 a.m.
  • Summer advertising commercials.
  • Digital billboards, which are a huge part of their campaign.
  • Strategies to attract groups to the Lake County region.
  • Includes meetings, reunions, tour groups, sports tournaments, etc.
  • She noted that the ECNL soccer tournament that was held in Waukegan for 9 days would have a 3 million dollar “impact” on the economy.
  • She also noted that the 2013 BMW Golf Championship will be held in Lake Forest so they are working to promote golf and the visitors it will generate.
  • Noted the Lake County Hotel Performance data they have, which includes the Hotel Occupancy (%), the Average Daily Rate (ADR - $/night), and the “Rev Par” which is important to hotels as it indicates a combined measurable value that can help indicate the health of the hotel(s) (Hotel Occupancy * ADR).
  • Discussed the importance of travel spending in Lake County, including that there was 1 billion dollars in travel spending in previous years.  Lake County is one of the top 3 travel spending counties in Illinois (Cook County #1; Dupage County #2).
  • Discussed that the travel spending accounts for the equivalent of 10,090 full time jobs in the County.

No formal action taken.

3. New Business:  2012 Chicago Metropolitan Agency for Planning (CMAP) Local Technical Assistance program staff report
Mr. Mentkowski provided a summary regarding CMAP’s Local Technical Assistance program for information purposes.  He stated that the one project staff is pursuing is a joint application with the City of Waukegan to create a redevelopment corridor on East Grand Avenue.  The project is proposed to be funded under CMAP’s LTA program which would provide staffing assistance to the Village of Gurnee and the City of Waukegan.  No monetary matches would be required by the Village of Gurnee or the City of Waukegan.

No formal action taken.

4. Old Business:  Continuation of workshop to finalize and restructure the list of the Village of Gurnee’s Strengths, Opportunities and Threats
Chairman Park stated that at the next regularly scheduled meeting the Committee needs to take the list of strengths, weaknesses, opportunities and threats and classify each of the items as a “FACT” or a “POLICY” item.  This will allow the Committee to determine what items have POLICY implications, what these implications may be, and what POLICIES the Village could “go after” for Economic Development purposes.  For example, a fact would be our “location ½ between Chicago’s O’Hare Airport and Milwaukee’s Mitchell International Airport” (no policy decision by the Village can change that information).  Another example is the sales tax rate currently in place.  While this is also a fact, it is a potential policy item because (as a broad example) the Village has the power to raise or lower their sales tax rate.

Chairman Park stated that these lists would be discussed by the Committee at the next meeting and that if the lists are done early that they should be emailed to staff so they can put together a more comprehensive list prior to the meeting.

No formal action taken.

5. Chairman Comments
Chairman Park asked for a consensus as to whether the Committee should change the frequency of the “Education” items on the agenda from every meeting to every other meeting.  No objection was noted by the Committee and it was agreed that the next “Education” item would be a presentation by Gurnee Mills Representative and Committee member Randy Ebertowski at the August 2012 meeting.

Chairman Park asked Staff to email the list of residential foreclosures in Lake County that was prepared by Member Thorstenson to all the members following the meeting.

6. Adjournment
Chairman Park asked for motion to adjourn.

Mr. Finn made a motion, seconded by Ms. Thorstenson, to adjourn.

All voted ‘aye’. Motion carried.

The Meeting was adjourned at 7:29 P.M.
Respectfully Submitted:

 

Ryan Mentkowski
Economic Development Committee Secretary

 

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